Know, compare, and improve your positioning on factors related to value, sustainability, innovation, and equity
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What are you known for beyond great coffee? Do your practices align with consumer values? Are you showing a commitment to sustainability or equitable trade?
In the eyes of consumers, how do you compare to other roasters? How are you different? How could you be different?
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The US specialty coffee market is expected to grow by 10-15% annually by 2030
The viability of coffee farming in major exporting countries is already being impacted by climate issues
The number of specialty roasters in the US has ballooned to over 2,500, due in part to more accessible roasting tech
Everyone and every company benefiting from coffee's availability has a responsibility to contribute to its future availability.
Karl Wienhold // Cheap Coffee
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How much green coffee comprises a roaster’s
Of a roaster’s total expense budget, on average, is allocated to cover the cost of green coffee
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Contact us to ensure your platform and mission are being accurately reflected