Values-based roasters
are creating the
future of coffee
Discover roasters leading in sustainable, innovative, and equitable practices
What threats is coffee facing?
50% of coffee-growing lands globally are at risk of disappearing by 2050 due to a combination of factors
Deforestation
Deforestation and land-use conversions are putting downward pressure on the total available land suitable for growing coffee - land that is already being impacted by changing climate factors
Climate Change
Increasingly extreme weather events and rising temperatures are expected to destabilize coffee yields, particularly for Arabica, the dominant species of coffee globally
Unequal Value Distribution
In the buyer-driven coffee market, each step in the supply chain takes it cut of revenue before the farmers finally get their small share, leading some farmers to exit the market altogether
What are roasters doing about it?
Roasters are the tip of the spear in influencing and implementing better models for sourcing, trade, and labor
Sustainable practices
Sustainable improvements can be made across a roaster's business, particularly around sourcing raw coffee, packaging materials, carbon emissions, and origin traceability
Innovation
Promoting new agricultural methods, trade models, and roasting technologies is critical to strengthening the resilience of coffee
Equity
Strong relationships with farmers and paying fair prices for raw coffee improve the livelihoods of coffee farmers
Find roasters making the biggest impact
We evaluate US-based roasters using a proprietary set of 40 variables related to sustainability, innovation, and equity
Through our data dashboard, see which roasters align with YOUR values
mission
Donations, support of conservation organizations, and corporate-level certifications
transparency
Traceability of single origin coffees and visibility into sourcing costs and markups
roaster features
Roasting equipment and add-ons specifically designed for reducing emissions
packaging features
Packaging materials and systems that reduce waste
coffee features
Environmental or agricultural certifications of the coffee
trade features
Established or novel trade models that are examples of equity and provide a fair price to farmers
$120B
Projected global consumer spend annually on specialty coffee by 2030*
120M
Individuals dependent upon the global coffee market for their livelihoods**
40K
Total square miles around the world dedicated to growing coffee
*Research and Markets
**Climate.gov
What does innovation in coffee look like?
Pushing traditional boundaries on origin selection, taste profiles, processing methods, trade models, and roasting technology are all ways roasters can exhibit their innovation
FAQs
Specialty roasters represent the top-tier of coffee quality and are an influential voice in the supply chain. Their decisions around sourcing and trade can have a significant positive impact on the industry as a whole. Roasters are also one of the most visible parts of the coffee market and their value proposition to consumers should be visible as well.
Coffee means something different to everyone – but the one constant is that deforestation, climate change, and unequal economics are major threats to coffee’s future. With no intervention, adaptations or meaningful resilience strategies, coffee as we know it will disappear in the coming decades. Collectively, consumers spend tens of billions of dollars annually on specialty coffee, which is a massive investment into the sector, every year.