Benchmark your roastery against the competition
Competitive intelligence specifically for specialty coffee roasters
Learn about your positioning and identify opportunities for standing out in a saturated market
Analysis of aggregated data from 200+ specialty roasters and 1,000+ single origin coffees
Including:
- Trends in origins being sourced by roasters
- Summary of coffee processing methods
- Pricing data by origin
- Pricing & origin positioning matrix
- Marketing analytics: website traffic, keywords, domain authority, and more
Why this report is an essential tool for roasters
Know your positioning
Benchmark your origins, prices, and other metrics against your competitors
Identify gaps
Find areas in the market where you can differentiate and lead
Stand out
Apply competitive insights to your own strategy for building awareness in a crowded market
| Basic | Customized | Customized & Consult | |
|---|---|---|---|
| Analysis based on full dataset | |||
| Table: origin summary by country | |||
| Chart: origin summary by region | |||
| Chart: origin summary by region CUSTOM | |||
| Chart: coffee certification summary |
FAQs
Yes! Our data specifically focuses on small, specialty roasters to ensure our insights are actionable and relevant for roasters like you.
The report includes data and sections that are customized specifically for your roastery, and our team can typically complete that process in 2-3 business days, after which you will receive the report via email.
No, we are independent and are not affiliated with any roaster.
We grow our roaster database and aggregate coffee data on a rolling basis through each quarter. The report will be available on a quarterly basis, typically within 30 days following the end of a quarter.
The report can help you understand many aspects of your business, including:
- Are you the “value play” you want to be?
- How can I stand out for consumers in what origins I offer?
- Am I being innovative enough in my offerings?
- How will my pricing be viewed by a price-sensitive consumer, relative to my competition?
- Is my pricing in or out of alignment with the roasters I am competing with?
- What small-exporting origins can I focus on to be different?
- Does Google view my website as a high-authority website? What valuable partners are linking to my competitors’ sites, but not mine?
Yes! If you’re an aspiring roaster and want to get a sense of the landscape you would be operating in, this report can certainly help. You will learn how you can stand out against your future competition and carve out a niche for yourself.
Ready to learn how you stack up against your competition?
Don’t settle for blending in. Join forward-thinking roasters already using data to stay competitive.