Basic Benchmarking Report

This report explores the competitive landscape in the specialty coffee market, including how roasters are positioned with respect to their pricing, single origin offerings, and other factors.  Unlike other industry surveys and reports, we use data ONLY from small, independent roasters for our analysis.

As competition increases in specialty coffee, and consumers have more options to choose from, finding ways to stand out as a roaster is increasingly critical.  Beyond quality (which in most cases is very high) how else can a roaster differentiate itself? Whether it is the certifications a coffee possesses, the adventurousness of a single origin lineup, a roaster’s commitment to sustainability-related causes, or something else, a roaster must take a clear-eyed look at where they stand in relation to their competition.

Using our proprietary database of small roasters and single origin coffees, this report looks at the following areas:

• What origins roasters are sourcing
• What processing methods are prevalent
• How roasted coffee is priced on average, by origin
• What agricultural or environmental certifications are gaining momentum

Questions this report can help answer:

• Am I priced competitively, given my origin lineup?
• Are the single origins I sell unique, or is everyone else offering more or less the same thing?
• Compared to roasters across the US, am I offering more single origins, or fewer?
• What origins are gaining in prominence quarter-over-quarter?