Criteria
We assess a roaster’s commitment to sustainability and innovation through a variety of criteria, which continue to evolve over time. Every roaster is different in the initiatives it pursues, and there is no “right” combination of criteria that establishes sustainability and innovation.
Below are examples of criteria we look at to assess how a roaster is exhibiting sustainable and innovative practices*.
See our glossary for more background.
Mission & Values
Partnerships, affiliations, certifications, philanthropic commitments and other mission-driven corporate practices that promote sustainability
- Certified B-corp
- 1% for the Planet
- One Tree Planted
- Farmer equity
Farming & Processing
Sustainable and innovative farming, production and processing methods that minimize environmental damage while incentivizing experimentation
- Shade-grown, native canopies
- Smithsonian Bird Friendly™
- Regenerative farming
- Experimental processing
Origins
Rare origins that diversify sourcing and encourage new coffee producing regions
- Small exporters by global volume
- Unique origins not typically roasted in the US
Trade
Fair, sustainable and traceable relationships with farmers or via importers committed to equitable practices
- Fair trade certification
- Impactful direct trade
- Traceability to origin
Roasting
Low/no-emission, environmentally-friendly roasting equipment
- Electric, ventless
- Solar panel powered
Packaging & Retail
Minimizing materials in packaging while prioritizing biodegradable elements, as well as reusables in cafes
- Biodegradable and compostable packaging
- Reusables
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